The Company Of The Future Has A Soul

Customer expectations are changing. Price points might still be important, but companies should look at bettering the lives of their employees, customers and communities if they want to thrive in the future. Author of customer experience and the future of companies, Blake Morgan writes that “the company of the future is thoughtful and looks outside its office walls to do good in the world and create real change.” Read her entire article, “The Company of the Future Has a Soul,” for a better understanding of this shift. Subscribe to Mowry International for more content!

In an era of distractions, Microsoft wants AI to be your coworker

In an era of distractions, Microsoft wants AI to be your coworker

Microsoft is aiming to adapt its productivity suite to a short-attention-span world. Past years of slavishly digitizing and formatting words, numbers, and images are over, and future versions of Word, Excel, and PowerPoint will be much more aware of your work and how you do it. Picture this: Intelligent algorithms will find patterns and meanings in data, and then use the insights to help you get through your day more efficiently. Check out this article to learn about the transition to smarter work software!

4 Reasons Why Social Proof Is Essential to Building Your Brand

4 Reasons Why Social Proof Is Essential to Building Your Brand

“Your social proof is the elements of conversation that verify your brand…it is built with every interaction you make on behalf of your brand,” writes Maleeka T. Hollaway. It includes testimonials, comments, media interviews and even contributed content. If you’re a subject-matter expert, your audience will notice—seek to stand out as a resource in your area of expertise! For a deeper understanding of why social proof is essential to your business, read Hollaway’s entire article, “4 Reasons Why Social Proof is Essential to Building Your Brand.”

Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Council Post: Creating An Effective Case Study: 12 Important Tips To Remember

Case studies are valuable pieces of evidence in your marketing programs. They demonstrate the thought process involved in creating solutions to previous problems, and they can give your prospective clients a boost of confidence in your abilities. Developing a case study, however, requires a balance of revealing enough background details—both of the problem and solution—while presenting it in in a way that doesn’t feel like you’re advertising. Read this article for great tips from 12 experts on how to create successful case studies: “Creating an Effective Case Study: 12 Important Tips to Remember.”