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“Your social proof is the elements of conversation that verify your brand…it is built with every interaction you make on behalf of your brand,” writes Maleeka T. Hollaway. It includes testimonials, comments, media interviews and even contributed content. If you’re a subject-matter expert, your audience will notice—seek to stand out as a resource in your area of expertise! For a deeper understanding of why social proof is essential to your business, read Hollaway’s entire article, “4 Reasons Why Social Proof is Essential to Building Your Brand.”

Customer Experience starts from “being a customer-centric firm from the ground up” writes Ryanne Van Der Eijk’s in her article, “Four Ways to Boost Customer Experience (and Thus Hold onto Your Clients).” She states that it must start with a company culture that is focused on customer satisfaction. It requires employee training and buy-in, not just once but rather saturated in company trainings, workflow, processes and even the hiring process. There should be no doubt to your employees that your company is centered around the customer and their experience. Read Van Der Eijk’s article for tips on boosting customer experience with your business.

Still marketing based on traditional demographic information? “We live in a post-demographic world,” writes Kian Bakhtiari, “where patterns of behavior can no longer be predicted by age alone.” Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and fueled by a shared mindset. People’s attitudes, behaviors, and needs are the new demographics. You’ll have a deeper understanding by reading the complete article: “Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes.”